Logo

• Our logo should always be a solid color.

• Preference should be Cardinal Red, then Honey Gold, then Midnight Black. Other colors are not recommended.

• Never use a drop shadow, bevel, outline, or reflection. Logo should be "flat".

• Logo should be sized so that the words are legible. In print this means at least 0.75" diameter. On the web this means at least 100px in diameter.

Print Fonts

Our headline font is Brandon Grotesque Black.

• Letters are spaced at 75% kerning

• Line spacing is equal to font size (e.g. 100px letter height = 100px line height)

• Limit headers to two lines

Our subheader font is Brandon Grotesque Medium at natural kerning and line height.

Our body font is Minion Pro Medium at natural kerning and line height.

download Logos, colors and Fonts

Colors

• Cardinal Red

  • Hex: #e84c37

  • RGB: 231, 75, 55

  • CMYK: 4, 86, 86, 0

  • Pantone 7417 C

• Honey Gold

  • Hex: #d99f55

  • RGB: 217, 159, 92

  • CMYK: 15, 40, 77, 0

  • Pantone 2431 C

• Midnight Black

  • Hex: #161616

  • RGB: 24, 24, 24

  • CMYK: 72, 66, 65, 79

  • Pantone Black 2 C