- Our logo should always be a solid color.
- Preference should be Cardinal Red, then White, then Black. Other colors are not recommended.
- Never use a drop shadow, bevel, outline, or reflection. Logo should be "flat".
- Logo should be sized so that the words are legible. In print this means at least 0.75" diameter. On the web this means at least 100px in diameter.
Our headline font is Brandon Grotesque Black.
- Letters are spaced at 75% kerning
- Line spacing is equal to font size (e.g. 100px letter height = 100px line height)
- Limit headers to two lines
Our subheader font is Brandon Grotesque Medium at natural kerning and line height.
Our body font is Minion Pro Medium at natural kerning and line height.
download Logos, colors and Fonts
- Cardinal Red
- Hex: #e33731
- RGB: 227, 55, 49
- CMYK: 0, 76, 78, 11
- Pantone (nearest match): Pantone Red 032 U
- Cardinal White
- Hex: #edefec
- RGB: 237, 239, 236
- CMYK: 1, 0, 1, 6
- Pantone Solid Uncoated 7541 U