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922 South Morton Street
Bloomington, IN, 47403
United States


Cardinal Spirits is a craft distillery in Bloomington, Indiana that specializes in producing extraordinary spirits from local ingredients.  

Spirit Trail

Getting better

Adam Quirk

We've been building Cardinal Spirits for about three full years now. What have I learned so far?

Quite a bit about starting and running a distillery. A lot about running a business. A lot about what I’m actually good at and what I enjoy doing. A lot about my strengths and weaknesses. I've decided to write down some lessons I've learned. I'm going to try to write something every weekday. Here it goes.

You should always try to strengthen your strengths rather than improve your weaknesses. With work, you can become great at something you’re already pretty good at, but with the same amount of work you can only become mediocre at something you’re weak at. Don’t waste time trying to become mediocre at something. For me, whether it is writing, shooting photos, designing labels, making new products, or developing new businesses, I’m at my best when I’m creating something. It took me about 30 years to realize this.

Figure out right now what you are good at, and do more of that.