Big Red Liquors and more than 40 of its top whiskey-loving customers did something rare and amazing this weekend: they began making a special-edition whiskey from scratch at Cardinal Spirits.
This isn't just a custom label. Anyone can select a few barrels, have that bottled and call it their own. But here's a group that is steering the entire process to get a whiskey that they can truly call their own. Big Red has been a champion for Cardinal Spirits from the start, and we couldn't have asked for a better team for our first custom whiskey project.
Everyone there on Saturday signed the barrels, which will likely be ready to go in two years or so. The whiskey will be available first to the Big Red customers who made it.
Big Red is the largest liquor store chain in Indiana, with about 50 stores in Bloomington, Indianapolis, French Lick, Martinsville and Terre Haute. Our vodka and gins are available in many Big Red stores, but if yours doesn't carry Cardinal Spirits, just ask for it. Big Red will make it happen.